TikTok Creator Evaluator

1Upload

2Configure

3Results

4Deep Scan

Step 1: Download the Creator Template

Send this Excel template to your agency. It has 34 columns across 8 sections (Identity, Audience Data, Content Profile, Commercial, Agency Scores, Evaluator Scores, Red Flags, Final Output) plus a Scoring Guide sheet and a Brand Brief sheet. 5 sample creators included.

Download Template (.xlsx)

Once your agency returns the filled sheet, upload both files below to run the evaluation.

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Brand Brief (PDF)

Brand details, target audience, USP, aesthetic guidelines

📊

Creator Sheet (Excel)

Agency longlist — filled from the template above

Upload both files to continue

Scoring Framework

Default: Pears-ICC framework. Adjust weights, thresholds, and red flags per brand.

Layer 1 — Audience Data Weights

Female Audience %

Target Age %

Local Market %

Engagement Rate

Genre/Content Fit

Content Quality

Aesthetic Alignment

Tier Thresholds

Priority (%)

Back-up (%)

Target Market

Target Age Range

Min ER (%)

Scoring Breakpoints

Adjust the % thresholds that map to each score (1-5). These determine how raw audience data converts to scores.

Female Audience %

Score 5 (≥)

Score 4 (≥)

Score 3 (≥)

Score 2 (≥)

Decline (<)

Target Age %

Score 5 (≥)

Score 4 (≥)

Score 3 (≥)

Score 1 (<)

Local Market %

Score 5 (≥)

Score 4 (≥)

Score 2 (≥)

Decline (<)

Engagement Rate %

Score 5 (≥)

Score 4 (≥)

Score 3 (≥)

Score 2 (≥)

Decline (<)

Hard Disqualifiers

Soft Flags

Opens each creator's TikTok + scoring sidebar. Score Layer 2 while viewing the profile.

TikTok Creator Evaluator

Step 1: Download the Creator Template

Brand Brief (PDF)

Creator Sheet (Excel)

Scoring Framework

Layer 1 — Audience Data Weights

Tier Thresholds

Scoring Breakpoints

Hard Disqualifiers

Soft Flags

Creator Name

Layer 2 — Profile Review Scores

Red Flags Spotted